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When it comes to any type of Pay Per Click many people would say it’s a waste of time, others would say its worth the investment. I believe that PPC is most effective if you’re maximizing your conversion and ROI (return on investment). It has become one of the best sources of traffic for my business after making many mistakes and losing lots of money.

Most people that try PPC end up losing their money and give up on this powerful medium. One of many mistakes is not understanding your targeted keywords or the right target audience. One small misconception with a keyword phase can literally cost you $100 in 30 minutes.

This happened to me when I was trying to target clients that wanted to learn Internet Marketing for their business. Everything was looking good until I started the campaign. I noticed how fast I lost $100 within a half-an-hour and was only receiving a small portion of leads. I checked the keyword list I discovered keywords that shouldn’t be on the list, for example “Internet marketing jobs” do you see something wrong? This keyword is targeting those that are seeking for a job in the field that they’ve learned. Be careful of little minor mistakes, and periodically check your conversion rates.

Another mistake that I would like to mention is the content on each of your ads. Its so important to have a captivating title and body text in the ads you create. I have lost 30% of my profits because of this!

A good ad example:

Need Real Estate Leads?

“Discover for free how a 20 year Internet marketer

generates 54+ leads online”

That’s an example of on of the ads I used for facebook PPC

Notice how I said for free? People are motivated by promises of free stuff, again you need to understand your target market. Promises like this can only go so far depending how your target market reacts. PPC can be an inexpensive way to get traffic but as stated before, it can easily get out of hand. Make sure you budget yourself and never feel tempted to spend more then you can afford. Hope this helps see you at the top!

-Terell

Why Should You Have a Blog?

Blogging is becoming a popular way to grow your presence online. Here are the 3 important reasons why you should have a blog.

The first reason is that blogging can help position you on the internet as an expert by sharing your knowledge and experience with the visitors. When consistently adding useful content on your blog, you will eventually gain a following of unique visitors that will actively attend your blog leaving comments and sharing your information with others. This in return will grant you with more traffic. 

Hey everyone,

When it comes to social media marketing, Facebook is becoming one of the most effective ways of increasing sales and profit margins for many business owners.  Facebook has more than +500 million members from around the world and growing. This truly is a goldmine for any business owner or Internet marketer. However, that does not mean that you should start without a plan, here are some ideas to consider regarding Facebook marketing.

When creating your profile, make sure you have an idea on what information you put on there. Keep in mind that you should be putting information about yourself not your business, the same thing goes when uploading a photo. Understand that branding yourself first is the right attraction you want in order to help your business succeed with social media marketing.

After setting up your profile, explore the different groups and pages in your industry and start posting interesting content that is beneficial to the community. This will position you as the expert in your field and people will want to learn more from you, another great way gain more exposure is to engage in discussions you see on Facebook. Once you’ve established yourself on Facebook, you can then create your own group or page. Remember that Facebook pages can be indexed in the search engines so make sure that you content is search engine optimized.

If you’re looking to generate quicker results and brand your business on a higher scale, Facebook Ads is the best option for you. Advertising on Facebook can be affordable if done correctly, you can target an audience based on their profile and demographics. To make your ad appealing, the title and image of the ad is very important. Most of Facebook users like to stay within the Facebook website, so it’s best to direct them to a fan page you’ve created. The Facebook fan page can be designed like a landing page to collect a visitor’s information.

I’ve generated over 50+ leads a day using facebook ads and the average cost-per-click was only 10 cents!

So take these tips and get going!

Thanks for stopping by!

Terell Kissendal