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When it comes to any type of Pay Per Click many people would say it’s a waste of time, others would say its worth the investment. I believe that PPC is most effective if you’re maximizing your conversion and ROI (return on investment). It has become one of the best sources of traffic for my business after making many mistakes and losing lots of money.

Most people that try PPC end up losing their money and give up on this powerful medium. One of many mistakes is not understanding your targeted keywords or the right target audience. One small misconception with a keyword phase can literally cost you $100 in 30 minutes.

This happened to me when I was trying to target clients that wanted to learn Internet Marketing for their business. Everything was looking good until I started the campaign. I noticed how fast I lost $100 within a half-an-hour and was only receiving a small portion of leads. I checked the keyword list I discovered keywords that shouldn’t be on the list, for example “Internet marketing jobs” do you see something wrong? This keyword is targeting those that are seeking for a job in the field that they’ve learned. Be careful of little minor mistakes, and periodically check your conversion rates.

Another mistake that I would like to mention is the content on each of your ads. Its so important to have a captivating title and body text in the ads you create. I have lost 30% of my profits because of this!

A good ad example:

Need Real Estate Leads?

“Discover for free how a 20 year Internet marketer

generates 54+ leads online”

That’s an example of on of the ads I used for facebook PPC

Notice how I said for free? People are motivated by promises of free stuff, again you need to understand your target market. Promises like this can only go so far depending how your target market reacts. PPC can be an inexpensive way to get traffic but as stated before, it can easily get out of hand. Make sure you budget yourself and never feel tempted to spend more then you can afford. Hope this helps see you at the top!

-Terell

Why Should You Have a Blog?

Blogging is becoming a popular way to grow your presence online. Here are the 3 important reasons why you should have a blog.

The first reason is that blogging can help position you on the internet as an expert by sharing your knowledge and experience with the visitors. When consistently adding useful content on your blog, you will eventually gain a following of unique visitors that will actively attend your blog leaving comments and sharing your information with others. This in return will grant you with more traffic. 

Hey everyone,

When it comes to social media marketing, Facebook is becoming one of the most effective ways of increasing sales and profit margins for many business owners.  Facebook has more than +500 million members from around the world and growing. This truly is a goldmine for any business owner or Internet marketer. However, that does not mean that you should start without a plan, here are some ideas to consider regarding Facebook marketing.

When creating your profile, make sure you have an idea on what information you put on there. Keep in mind that you should be putting information about yourself not your business, the same thing goes when uploading a photo. Understand that branding yourself first is the right attraction you want in order to help your business succeed with social media marketing.

After setting up your profile, explore the different groups and pages in your industry and start posting interesting content that is beneficial to the community. This will position you as the expert in your field and people will want to learn more from you, another great way gain more exposure is to engage in discussions you see on Facebook. Once you’ve established yourself on Facebook, you can then create your own group or page. Remember that Facebook pages can be indexed in the search engines so make sure that you content is search engine optimized.

If you’re looking to generate quicker results and brand your business on a higher scale, Facebook Ads is the best option for you. Advertising on Facebook can be affordable if done correctly, you can target an audience based on their profile and demographics. To make your ad appealing, the title and image of the ad is very important. Most of Facebook users like to stay within the Facebook website, so it’s best to direct them to a fan page you’ve created. The Facebook fan page can be designed like a landing page to collect a visitor’s information.

I’ve generated over 50+ leads a day using facebook ads and the average cost-per-click was only 10 cents!

So take these tips and get going!

Thanks for stopping by!

Terell Kissendal

Hey Everyone!

Quick heads up! this topic right here “Video Marketing” is one of the marketing mediums that has made me the most money online. I’ve always been a fan of video marketing and I understand how useful it can be. If you’re not using video marketing to brand you and your business, then you need read this and do some research for yourself. Video Marketing is not only for promotional purposes but can be used for landing pages, blogs, emails, and so much more.

Video Marketing is known to many successful Internet marketers to be one of the best ways to explain and sell anything online. Each video that’s on the internet is like having a virtual assistant working for you on autopilot. But only a small amount of business owners are actively using video to drive traffic to their websites. One of reasons for this is the fact that most don’t understand the potential traffic that can be received with the power of video. Another reason is the idea of video creation to be complicated and time consuming. With that being said, let me explain the benefits of video marketing and how it can enhance traffic and sales volume.

We have been surrounded by this concept of marketing in the form of commercials seen on TV. The only difference is videos online can target an audience for way cheaper. Youtube is a prime example of this. Since its launch in February 2005, it has gained so much traffic in a short time that it hit just over 30 million visitors in the first year. Now it exceeds over 2 billion views per day and the average user spends over 15 minutes a day on the Youtube. Any small business can now expose their product or service to what was only available to big companies with big budgets.

This form of marketing enables any business to present itself in a way that is not possible with text. This is the chance for any business to elevate their message and give the viewer a better insight on what it is that they have to offer. It is also a great way to building a relationship with prospects. If done correctly, a business will establish a strong relationship with their prospects over time by showing that they’re an expert in their field, sending videos with tips and other interesting information that can be useful. Prospects will come to trust in the products and services provided.

“If a picture is worth a thousand words, then a video has to be worth a million”

Thank you for checking this out

Terell Kissendal – Vancouver SEO & Internet Marketing Expert

Hey everyone,

I wanted to discuss this topic because I know a lot of people that I’ve worked with have this idea that blasting to a list of 2 million people is going to help you make money and build your business. However, that is not true, there are many ways to succeed with email marketing if you do it right. I’ve built a list of over 20,000 emails in 4 month period and I did myself.

So when the term email marketing comes up, you might feel that it is necessary to email repetitively to an unresponsive list. Although when it comes to emailing a highly targeted list, the most effective choice is to produce your own list and provide value. It has been discovered that more than 80% will not buy your product or service at first sight. To be successful with email marketing, show that you’re an expert in your field by sending tips, videos and other interesting information that can be useful.

Currently to manage and keep a highly targeted list you will need an e-mail marketing software. E-mail auto-responders can deliver e-mails to your list whenever you want. After somebody enters their information, it’s going to automatically send a number of predetermined emails you’ve created. Nearly all auto-responders give 150 professionally created themes as well as video tutorials that will show you to make useful emails.

Another wonderful fact about email auto-responders is that you can check the results more carefully. You can see how many emails were sent, how many were opened, who opened them, as well as you can observe who unsubscribed from receiving future emails. The technology is wonderful. Learning where to start with it is a different story. You simply can’t simply just keep adding to the list without ever maintaining it.

Growing your own list is essential. Having a huge list may possibly look impressive; nonetheless acquiring a list of high quality names needs to be your main concern. The statistics will not be accurate and might give you a false sense of failure. By organizing bad addresses, you will be able to lower the amount of undeliverable emails and in addition it helps you to identify any problems. Provide bonuses like coupons or discounts on their next purchase. Be sure to send this coupon out to your new subscribers right away. The customer will appreciate that becoming more loyal towards your business and it also provides you with the chance to verify the email address they gave is proper.

Whenever anyone submits their email, they trust you with it. Make sure you don’t overwhelm them with emails about your products or service; make sure to send a couple of emails a week at the least, to prevent any spam complaints.

This is the same email auto-responder I use in my business you can try it out for yourself for $1 email marketing software

I hope this helps! Thank you for stopping by!

Terell Kissendal - Vancouver SEO & Internet Marketing Expert

Hey Everyone,

At a time, I never did believe in SEO and for all the years I’ve been an Internet marketer… I never took the time to educate myself about how it all works. I always assumed (which I regret) that SEO is this big puzzle that you need to solve every time that the search engines changes their algorithm. But after spending some money to understand how it works its really not that complex. Let me explain briefly the different methods of SEO and how it works.

For many business owners, SEO or Search engine optimization has been the hidden treasure for increasing sales and stability. It’s one of the most important element to building success online for a business on and off the Internet. Acquiring targeted visitors could not get any better than this.

Search engines display results based on relevant and original content in a website. There are certain tools that are used for this purpose. To save time and headaches, an SEO service can help a customer achieve this goal and help a website rank high in an effort to beat competition, and increase visitors. As more visitors are a virtual assurance of better sales, it is also good for creating trust online.

One of the methods in this regard is called off-page optimization, also known as link building. It’s when a website gets many backlinks from directory submissions, article distribution, press release submissions and much more. It may sound easy but it becomes very complex for most who try. And as stated before, by adding quality content into a website and using this technique, this will help a website immensely.

Another method, that’s in contrast with the method mentioned above, is called on-page optimization. It’s when changes are made to the website or webpages that have an effect on the listings in natural search engine results. These modifications include meta tags, keyword placement and much more. When a search engine discovers a page, it looks for important information. If the site is optimized for the search engine, it will get ranked high.

Utilizing the SEO methods above and consistently adding quality content will give the website long-term success and all the hard work will pay off. It’s important to promote the site and content, but spending time on a website will make a significant difference in SEO and visitor’s experience.

Make sure to subscribe for more Internet marketing tips

Thanks

Terell Kissendal - Vancouver SEO & Internet Marketing Expert

Test Out Aweber For Yourself!

Email Marketing Service

If you want to start email marketing and you want to do it right, Aweber is right for you. This autoresponder service allows you to keep all the emails you collect through your blog, website etc.

Click the link above to get more information on this incredible tool.

Terell Kissendal - Vancouver Internet Marketing & SEO Expert